While there was an on-field battle going on for who would be the Super Bowl Champion between the New England Patriots and New York Giants – there was a different battle going on off the field. According to Nielsen, a record 111.3 million people in the US. Watched the 2012 Super bowl – yes that is 111.3 million viewers for Super Bowl – but that’s not all. A record number of tweets were sent out during the Super Bowl, about 10,245 TPS (Tweets per second), making it the highest live tweeted sports event ever!

The numbers are actually not very surprising. We wrote earlier about the top 10 events that literally erupted and made twitter headlines and Sunday Super Bowl was definitely one of them.  Here you can read about the previous records set for most tweets per second.  Last year the tweet count for Super Bowl was 4,064 TPS according to the New York Times.



There is no doubt that tablets have changed the way we interact on the internet. With people constantly connected with their iPads the viewing experience has definitely transformed itself. That in turn, has married itself well with the television viewing culture that revolves around sporting events. An estimated 700M people tuned in for the FIFA World Cup final between Holland and Spain in 2010, while 111M people tuned in for last year’s Super Bowl Championship.



That isn’t the only surprising number though. It was Madonna who kept her impressive Queen of Pop title up as she drew q record number of 114M viewers for the halftime performance. Madonna, along with M.I.A, Nicki Minaj, LMFAO and Cee Lo managed to put on an impressive show – barring M.I.A’s rude gesture – which NBC later apologized for.

With all those figures backing it up, it is no wonder that the Super Bowl on NBC Network was the most watched program in U.S. History!