Usually, announcements from Apple are product related and anticipated around the world.
Today, another type of announcement was made by Apple CEO Tim Cook that is being just as widely reported: 'I'm proud to be gay'
In an essay published Businessweek on Thursday, Cook has written publicly about his sexual orientation for the first time.
He hasn't been secret about his orientation around the office writing, "Plenty of colleagues at Apple know I’m gay, and it doesn’t seem to make a difference in the way they treat me." Being open led to a particularly awkward CNBC segment this summer when Anchor Simon Hobbs asked columnist Jim Stewart: "I think Tim Cook is fairly open about the fact that he’s gay at the head of Apple isn’t he?"
Cook joined Apple in 1998 as Senior Vice President of Worldwide Operations. He also held the titles of Executive Vice President of Worldwide Sales and Operations and was named the CEO of Apple on in 2011.
In his essay, he writes of why he's made the decision to come out, “Life’s most persistent and urgent question is, ‘What are you doing for others?’ I often challenge myself with that question, and I’ve come to realize that my desire for personal privacy has been holding me back from doing something more important."
"Tim Cook Speaks Up" quickly began trending on Twitter and supportive tweets were posted from around the world.
It takes a lot of courage for a person to admit he/she is gay openly. Hats off to you, Tim Cook.— not typical. (@JustinTWJ) October 30, 2014
Tim Cook is not a statistic. He's a hero. I hope this gives the other Fortune 1000 CEOs some courage....— Mia Saini (@miasaini) October 30, 2014