Groupon, in a decision that apparently comes from CEO Andrew Mason, has suspended all gun-related deals while they review their policies. Michael Cargill, a Texas gun-store owner who had a Groupon deal active for his store, said a Groupon representative called him and, “said the CEO of the company decided that he's not going to do any more gun-related deals.”
Groupon spokeswoman Julie Mossler wrote in a statement that, "All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry and clay shooting, have been placed on hiatus while we review internal standards that shape the deal inventory we feature. The category is under review following recent consumer and merchant feedback."
The backdrop to Groupon’s decision is, of course, the almost daily news of shootings in America, Obama’s recent announcement about a combination of executive orders and legislative proposals and the ongoing debate across the country over what to do about guns. Where the gun drama in America may really play out is on the consumer level of buyers and sellers. Groupon can drop deals with gun merchants without too much difficulty, because these deals are a small percentage of Groupon’s sales. What would really be a game-changer is if businesses closer to the gun world made similar decisions.