The Hamburglar first appeared in March 1971 as one of the first McDonaldland villains for the fast food commercials. He wore a black and white striped outfit with a red cape and brimmed hat, spoke in gibberish and his primary function was hoarding all the hamburgers to himself.
But from what it looks like in the most recent McDonald's advertisement, the Hamburglar got a makeover. . . and became a suburban father?
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi— McDonald's (@McDonalds) May 6, 2015
The Legend. The Lore. The good looks? Hamburglar is back, America, and he’s after our Sirloin Third Pound Burgers! https://t.co/M2Zi2OXo4u— McDonald's (@McDonalds) May 7, 2015
Leave it to an American fast food corporation to reinvent an obnoxious, bumbling, burger-thieving kid into a sexualized, hipster, hyper-masculine, bandit father figure.