You may not have heard of YouTube star PewDiePie. But 30 million subscribers are crazy about him.
Felix Kjellberg, aka PewDiePie, plays games while talking, screaming and swearing. The Wall Street Journal reports that he's pulling in $4 million in ad sales a year, most of it pure profit. Yes, you read that right. A casual, cute guy playing video games online and commenting is a multi-millionaire. Are you rethinking your career?
In a Wall Street Journal interview, Kjellberg said “Unlike many professionally produced shows, I think I’ve established a much closer contact with my viewers, breaking the wall between the viewer and what’s behind the screen. What I and other YouTubers do is a very different thing; it’s almost like hanging around and watching your pal play games. My fans care in a different way about what they are watching.”
However, Kjellenberg recently decided to turn off the ability for users to comment on his YouTube videos. He cited more spam, negative and fight-provoking content than actual engagement within the online community. PewDiePie still loves his die-hard fans but their support has fallen off as they've become blocked from the comment stream by negativity and aggression.
In PewDiePie's farewell video, he reports that he'll now engage more on Twitter with hashtags for each video so his fans can tweet at him with the tag, which he notes has worked well in the past.
“I just want to connect with you bros,” he states in the video. “That’s all I care about. If you bros aren’t with me, what’s the point, really?”