He has gone to great lengths to promote his philosophies on fighting childhood obesity.

And it seems that Jamie Oliver doesn't mind looking a little ridiculous, as long as it gets his message across.

 

The TV chef has dressed up in a hilarious tomato suit on his show Food Revolution to promote healthy eating.

The 35-year-old is seen strutting down a Los Angeles street wearing a rotund red suit complete with a hat and bright green trousers.

He is accompanied by a group of friends in a carrot, strawberry, pea and banana costume.

 

It is Jamie's second Food Revolution series, which follows his campaign for improvements in children's eating habits amid what he describes as an 'obesity crisis' in America.

During last week's season premiere the chef got a shock on arrival as officials shut him out of every school in the city's Unified Schools District because they said his efforts weren't welcome.

 

But the father-of-four refused to give up and set about convincing dozens of parents to help him get school officials onside.

He spoke on Ryan Seacrest's popular morning radio show and held a rally at his Food Revolution headquarters, Jamie's Kitchen.

'They won't let me in their schools, which means it's war,' he told viewers on Tuesday night's ABC premiere.

'In my whole career I've never been blocked from an institution. Now I need the parents to support me to help me get into those schools.'

 

In just seconds, the phone lines into Seacrest's studio were red hot with concerned parents eager to speak to the chef.

'As soon as those phones started ringing, it felt like they had my back,' said Oliver. 'I can't tell you how good that feels.

'My job with setting up the Food Revolution is harnessing and facilitating activism.'

The next day, Oliver was thrilled to see a crowd of mums and dads show up at his project HQ with their young children.

While his TV campaign is gaining ground, Jamie also appears to be taking to Hollywood life well, and is already making friends with Brad Pitt, according to reports.

The Sun alleges that Brad and Angelina Jolie have commissioned Jamie to teach them how to cook for their large brood.

A source told the paper: 'He's been in LA working on a TV show and Brad begged him to teach him how to cook.

'Neither he nor Angie have a clue in the kitchen. The only thing they can manage is pouring milk on Cheerios cereal. They don't even know how to operate the oven.

 

'They've always just relied on their staff to cook for them or they've gone to restaurants or got takeaways.

'It's like a major military operation getting them plus nannies and a team of security into the cars.

'When their chef is off work they've ended up at McDonald's drive-throughs.'