For a smalltime local business, competing against the big companies is extremely difficult – especially when the products you're selling are outdated VHS tapes.
During his visit to Austin, Texas, Jimmy Kimmel decided to play his part to give the local economy a boost. The late night show host teamed up with Matthew McConaughey to produce a series of television commercials for a video store named Vulcan.
To make the commercials fun and more relevant to Vulcan's service, Kimmel went with a low-tech theme. The visuals and the two stars' interaction turned it into a hilarious experiment. Check it out above.