Kardashians have been mocked multiple times but this time they are not taking it lightly!
In response to a mock-up Ford’s Figo car ad, the reality TV siblings, Kourtney, Kim and Khloe are looking forward to take legal actions for showing them bound and tied in a car trunk..
E! News reports that their family lawyer has informed that the famous TV siblings "do not take this lightly and they are exploring all of their legal options."
"The 'leave your worries behind' Ford ads are disgusting, vile and offensive to all women. It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads," says the lawyer.
One of the ads featured Paris Hilton driving with Kardashians sisters in bondage gear.
Another ad featured former Italian Prime Minister Silvio Berlusconi driving tied up siblings in the trunk.
Ford and its ad agency WPP, have apologized for the ‘vile’ ads. The animations were created at JWT India, an advertising firm owned by the WPP Group.
Ford issued a statement to CNBC, saying:
We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.
Ford's ad agency WPP also apologized by saying:
We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These posters were never intended for paid publication and should never have been created, let alone uploaded to the Internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.
The sexist and controversial ads were never used officially and were designed for a car that isn't available in the U.S. but somehow reached the internet and Kardashians.
What’s your take on these less-than-tasteful Ford ads? Let us know with your comments