Movies With More Diverse Casts Also Make More Money At Box Office

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“People want to see a world that looks like theirs,” said Christy Haubegger, the head of the agency that oversaw the research study.

There is a reason why movies like “Wonder Woman,” “Hidden Figures,” “Get Out” and “Moonlight” have done so well in the recent years.

Apparently, as a recent study has revealed, movies with more diverse casts attract a more diverse audience, which subsequently leads to making more money at the box office.

The study, commissioned by Creative Artists Agency in Los Angeles, examined 413 theatrical films released between January 2014 and December 2016 based on three factors: the lead actors, demographics of audience and the ticket sales for opening weekends.

As it turns out, regardless of the budget, movies with truly diverse casts — people of color, women and LGBTQ actors — brought in more cash. Moreover, of the top 10 grossing movies in 2016, 47 percent of the opening weekend audience comprised people of color.

“One of the interesting things that the most successful movies share is that they’re broadly appealing to diverse audiences,” said Christy Haubegger, head of CAA’s multicultural development group, told the Los Angeles Times. “People want to see a world that looks like theirs.”

Perhaps the incentive of making more money might encourage Hollywood producers to make more movies with a diverse cast.

Find out more in the video above.

Thumbnail Credits: Reuters

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