Amid all the glitz and glamor, the MTV Video Music Awards 2014 took a moment to pay tribute to Ferguson, Missouri. Since the Aug. 9 shooting of Michael Brown, people have taken to the streets there, protesting against police brutality and discrimination against African-Americans.
“It's a call to action to our audience that we have to confront our own bias head-on before we can truly create change,” said MTV President Stephen Friedman in a pre-show statement.
In addition, rapper Common led the audience in a moment of silence for Mike Brown. He concluded by telling people to "spread love."
The two videos were a part of “Look Different” campaign by MTV in association with the Anti-Defamation League, NAACP, National Council of La Raza and Southern Poverty Law Center. It focuses on helping people erase hidden racial, gender and anti-LGBT bias all around the world
The first announcement shows a bunch of young people describing stereotypes they face on a daily basis.
With the "Hands up! Don't Shoot!" chants from the Ferguson protests set in the background, the second video message features the following famous quote from author James Baldwin: "Not everything that is faced can be changed, but nothing can be changed until it is faced."