The "Three Little Pigs" are probably not happy today - along with Olivia, Peppa Pig, Babe and a host of other pigs that appear as children's book, television and film characters.
Leading educational book publisher, the Oxford University Press, has given guidelines prohibiting authors from including anything that could be perceived as pork-related in their books. Among the things prohibited in the text that was commissioned by OUP was "pigs plus sausages".
Have they gone too far not to offend? The answer from many seems to be a resounding "yes".
Apparently aimed at avoiding offense among Jews and Muslims, the edict was revealed during a radio discussion about free speech. It was immediately branded ‘nonsensical political correctness’.
A Jewish Leadership Council spokesman said "Jewish law prohibits eating pork, not the mention of the word, or the animal from which it derives".
Radio host Jim Naughtie said "Now, if a respectable publisher, tied to an academic institution, is saying you've got to write a book in which you cannot mention pigs because some people might be offended, it’s just ludicrous. It is just a joke."
Muslim Labour MP Khalid Mahmood agreed,"That’s absolute utter nonsense. And when people go too far, that brings the whole discussion into disrepute."
Across social media, many are astonished and disagree with the guidelines.