Seth Rogen and Emma Watson shared the red carpet Monday night in Los Angeles for the premiere of their new comedy, "This is the End."
Actor/writer/director Seth Rogen joined his "buddies" for the premiere of his new film, the apocalyptic comedy, "This is the End."
Directed by Rogen and Evan Goldberg, the film follows six friends, who happen to be Hollywood stars, including the likes of James Franco, Emma Watson and Jonah Hill - who also happen to be playing themselves - trapped in a house after a series of strange and catastrophic events devastate Los Angeles.
Rogen, who also stars in the film, told Reuters he held nothing back in trying to embarrass his friends.
"We were often concerned about that, but we did it anyway. We kind of hoped that people get their feelings hurt because that probably means that we have moved into a juicy area. But, everyone felt very comfortable with each other and it is the same type of jokes you make with your friends. You bust each others balls, that's all it is, 'ball busting.'"
"This is the End" opens on June 12.