Just a few days after Scarlett Johansson caused controversy by becoming the spokeswoman for SodaStream, her thirty-second-long Super Bowl commercial that extols the qualities of the said home soda-making product has been released online.
In the video that will air during this Sunday’s big game between the Denver Broncos and the Seattle Seahawks, the 29-year-old beauty first shows the viewers how easy and environmental-friendly the use of SodaStream’s machine is. Then, to spice things up, she sheds the all-covering white robe up and reveals the pretty black dress that does justice to the world-famous body of hers.
She then takes a seducing sip of the carbonated drink she had prepared before taking a dig at SodaStream’s rivals by saying: “Sorry Coke and Pepsi.”
That final remark has been banned by FOX and will not be featuring in the ad when it goes on air this weekend. Slamming rival companies in American ads is a common practice, and Pepsi and Coke do it all the time too. However, both are major sponsors of Super Bowl, so FOX cannot afford someone dissing the pair at the same time.
The dig at Coke and Pepsi isn’t the only controversy Scar-Jo’s hookup with SodaStream has caused. When she signed with them last week, it upset Oxfam, whose Global Ambassador she had been for seven years. Apparently, SodaStream takes advantage of poor Palestinians’ plight in West Bank by offering minimum wages, and that doesn’t sit well with Oxfam.
Ordinarily, Johansson or any other star who champions human rights causes wouldn’t risk their reputation by getting involved in any such gig. But, it turns out the “Avengers” actress loves SodaStream’s product in real life too.
“I have been pushing SodaStream to my family for years,” she told People magazine. I buy it for my friends as housewarming gifts and I have it everywhere I go. When I film, I have it in my trailer and they outfit the whole craft service table with it. I have it everywhere just because I love it so much.”
Check out Scarlett’s Super Bowl ad: