Cuddlr is a location-based social-meeting app for people who just want to find strangers to cuddle with.
That's right: "Strangers" and "Cuddle" used in the same sentence.
In the iTunes store, how Cuddlr works is explained. "Find people near you who are up for a cuddle. Have a cuddle with them. No pressure."
Tinder is a similar matchmaking mobile app that uses Facebook profiles to to match with others in your area - but dating and hookups are generally expected. The founders of Cuddlr encourage users to keep the experience PG-rated and platonic. The app suggests activities like lying together in a park or just window shopping.
Understandably, folks are a little freaked out by the idea.
Founder Charlie Williams talked to Salon about how the app is unique:
"A cuddle is longer than a hug, but shorter than a date, so you’re not faced with having to sit through a drink or two if you’ve decided someone isn’t for you. People uninterested in dating, whether because they’re already in a relationship, or not pursuing a relationship, will enjoy having a way to experience a connection with someone without any pressure to dress up, find an activity, exchange numbers or even see each other again."
Cuddlr shows names, pictures and how many upvotes and downvotes the users have. Tapping on a photo sends a cuddle request. The recipient has 15 minutes to accept or reject. If they accept, you can send them a message and track each of your locations on a map.
You'll need to be on Facebook to register. Your Facebook profile photo will also be your Cuddlr profile photo and filtering is only by looks. Cuddlr doesn't reveal gender or age.