Already-quite-controversial New Zealand X Factor judges Natalia Kills and Willy Moon have been sacked after bullying a contestant on-air.
The decision came after Kills attacked a contestant, Joe Irvine, for allegedly dressing like Moon – who happens to be her husband.
It all began when Irvine turned toward the judges for their comments on his performance of "Cry Me A River" on Sunday night. Kills started off by calling him a “doppelganger” of her husband.
“As an artist who respects creative integrity and intellectual property, I am disgusted at how much you have copied my husband, from the hair to the suit. Do you not have any value or respect for originality?” she said, drawing boos from the audience.
As if this remark wasn’t harsh enough, Moon compared him to fictional murderer Norman Bates from the novel Psycho while his wife went on with her tirade, calling Irvine a "laughingstock."
"It's cheesy, it's disgusting. I personally found it absolutely artistically atrocious,” Kills exclaimed. “I am embarrassed to be sitting here in your presence having to even dignify you with an answer of my opinion... You make me sick.”
Following the bizarre exchange, MediaWorks, owner of TV3, the network that broadcasts The X Factor, announced the couple is no longer a part of the reality television show.
TV3 also referred to the incident as "bullying" on its Facebook page and posted a photo in Irvine’s support.
Meanwhile, fans outraged over Kills’ comments had a field day on Twitter: