5 Brilliant Animal Ad Campaigns That Will Inspire You To Make A Change

June, 19, 2014: These organizations employed stunning imagery to get the powerful message across.

Every 60 Seconds A Species Dies Out. Each Minute Counts

German nonprofit organization BUND (Friends of the Earth Germany) created these harrowing images to spread awareness regarding endangered species.

The cynics may argue that extinction is a natural phenomenon and that scores of animal species have disappeared before humans walked the face of the Earth. This is true. However, statistics show that human beings are, in fact, responsible for the increase in the number of endangered animals.

Researchers from Ohio State University discovered that with the rise of human population in a particular region, there is a decrease in the number of animal species in the same region. The study predicted that 11 percent of animals will be endangered by 2050.

Animals Are Not Clowns

A combined campaign from two Portuguese animal rights organizations, Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA), the campaign focused on the abuse of circus animals.

The campaign posters featuring animals in clown makeup read: “Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds. A big round of applause for the flaming hoops, the injuries and the electric shocks. Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions. Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress. All the fun of the circus traveling from city to city exhibiting animals as human caricatures. Clowning around that’s no fun at all.

Animal circuses, don’t be part of the show.”

WWF: Evolution

The Evolution campaign by the World Wildlife Fund (WWF) depicts how animals go through varying stages of evolution over a million of years just to be hunted by us humans for petty purposes.

From elephants for ivory:

To turtles for turtle soup:

And tigers for fur:

Same Pet, Different Owner. Adopt A Rescue Pet

The Adopt A Pet campaign was organized by Compassion and Responsibility for Animals (CARA Welfare) in Philippines. The organization is dedicated to the promotion of adaption of pets rather than buying new ones.

Their website’s Success Story Archive is full of heartwarming stories of cats and dogs that were rescued from pitiful conditions.

WWF: Give A Hand To Wildlife

The WWF’s Give A Hand campaign is notable for its innovative imagery while not being too preachy about the cause of protecting wildlife.

It was developed by Saatchi & Saatchi’s Creative Director Olivier Girard in Switzerland with the artwork being done by body painter Guido Daniele.

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