UPDATE: AMC has released a statement announcing that they have tabled the idea of allowing texting in its movie theaters indefinitely.
When word got out that CEO Adam Aron mentioned the "definite possibility" of designating sections or entire auditoriums to people who want to text during films, social media exploded with heavy criticism.
While people tend to "sneak" and text during movies even though it is prohibited, many social media users shared sentiments that openly allowing it would completely ruin the movie-going experience.
@AMCTheatres Not sure why anyone thought it'd possibly be a good idea in the first place. Get off the phone & appreciate the art.— K I R S T E N ✨ (@thatspicegirl) April 15, 2016
Upon receiving such critical backlash, AMC responded by completely aborting the mission.
"We have heard loud and clear this is a concept our audience does not want," AMC's statement read.
The company vows that there will continue to be no texting allowed in its theaters, "Not today, not tomorrow, and not in the foreseeable future."
Check out the full statement below:
NO TEXTING AT AMC. Won't happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor. pic.twitter.com/JR0fo5megR— AMC Theatres (@AMCTheatres) April 15, 2016
AMC Entertainment — the country’s biggest cinema chain — is considering allowing the most irritating distraction in some of its theaters.
While most people of this digital age understand how difficult it is to feel your phone buzzing in your pockets or purse during a movie and not being able to take a quick peek without receiving glares of contempt from those around you, prohibiting texting during movies is just necessary.
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If people were allowed to text in theaters, not only would other people be distracted but the person texting would miss valuable parts of the film which they cannot rewind. Then we'll have to hear them ask people around them what just happened in loud whispers.
AMC CEO and President Adam Aron reportedly had this to say about the “definite possibility” of this absurdity:
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow,” Aron told Variety in a story published Wednesday. “You can’t tell a 22-year-old to turn off their cell phone. That’s not how they live their life.”
“At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences,” he added.
Aron said that they’ve considered separate seating areas within theaters designated for texting, but they were leaning more towards the idea of allotting entire auditoriums to screen-addicted movie-goers.
Essentially, AMC actually wants to segregate the excessive texters from everyone else who spend money at the movie theaters to actually watch a movie.
Aron clarified his statements further in two tweets after receiving backlash from social media users who considered this news to be the end of the beloved movie-going experience as we know it.
Press reported we considering a test allowing texts in a VERY FEW screens. We know vast majority of audience wants no texting (1 of 2)— Adam Aron (@CEOAdam) April 14, 2016
IF ever, we ONLY would pursue in a way we'd be TOTALLY confident ALL our guests will fully enjoy movie going experience at AMC (2 of 2)— Adam Aron (@CEOAdam) April 14, 2016
While it’s great that they are considering the majority by developing ways to separate people who want to text, neither scenario Aron proposed is ideal.
Sectioning them off still creates a distraction to others as multiple glowing lights will be popping up repeatedly from the same area which would be quite irritating.
Separating them is better, but that means when a major blockbuster movie hits theaters people are limited to wear they can watch it.
If all the “normal people” theaters are sold out, folks will likely be faced with the grueling decision of whether to settle for viewing the film in a text-friendly theater and suffer through all the buzzing and glowing.
Let’s just keep our fingers crossed that if this nightmare becomes a reality, it is done in a way that won’t deter movie buffs from engaging in a precious pastime.
Banner Photo Credit: Twitter @kare11