New York City's ban on large sugary drinks from restaurants, movie theaters and other establishments was invalidatedon Monday by a state judge as arbitrary and capricious, a day before it was to take effect.
The 11-hour decision was a blow to New York City Mayor Michael Bloomberg. Beverage manufacturers, restaurant and movie theater owners and other business groups had previously called the soda law an illegal overreach that would infringe upon consumers' personal liberty
The regulation would have prohibited the city's food-service establishments from selling sugary drinks larger than 16 ounces (47 cl) starting today, though city officials had said they would not begin imposing $200 fines on offending businesses until June.
Bloomberg who had successfully fought off past court challenges to the smoking ban and the calorie count rule claimed that the new law is needed to combat a growing obesity epidemic.
But the question is… Can a ban actually eliminate soda drinks from our lives?
The harmful effects of these beverages are well-known. Multiple researches have proven that soda drinks are linked to depressionand how they become a reason to destroy kidneys and bones. But the question remains: Is banning our best option?
Of course the answer is no. Soda-drinks have been a part of our lives for ages. For a majority of us, a meal, a party or a night in front of television or laptop is incomplete without a chilled drink.
Our celebrations are incomplete without soda drinks. First we buy drinks and then we plan our meal for our occasions. Celebrations for us are actually incomplete without drinks.
Baverage companies run expensive campaigns that we have been witnessing forever. Brands like Coca-Cola, Dr. Pepper and Pepsi etc, advertise their products with messages which make soda drinks synonymous with happiness, joy and celebration. How do you think it’s possible to accept a ban on something that we’ve seen our favorite Hollywood celebrities promoting and endorsing?
A ban on any sort of soda drink raises a question that if having soda is so harmful then why was it allowed in the first place? It’s soda not drugs! No one can actually stop you from having it until it’s illegal or something!
Those who are addicted to having larger quantities would buy two small sized drinks if they have to. A ban really isn’t helpful in combating obesity over here but that doesn’t mean that other methods cannot be adopted.
Eliminating soda from our lives isn’t simple. It’s actually a change in our lifestyles that cannot take place easily. Different awareness campaigns can be run to tell people how harmful soda is. People should be educated in a more effective way than just by stopping them from buying it.
Run campaigns that tell people how soda-drinks are harmful, not only for them but to their kids as well. What’s their kids’ future? There are very few who really pay attention to how harmfully soda-drinks affect us. People might not pay attention to the risks involved, when it’s just about an individual but when you start thinking in the larger perspective, about its consequences on yourself, your kids, your family and an entire nation then things could be a little different.
It’s human psyche, when you are asked not to do something then you really want to do it. So, let it be a choice. Let people decide what they want for themselves and come up with campaigns and ideas that help them choose what’s good for them.
What do you think about this; let us know with your comments.
Read more: 3 Surprising Reasons To Give Up Soda