So this is why we get a bit disappointed at McDonalds when we go to our favorite fast food joint and get a rather boring looking burger compared to the juicy and succulent image that lead us there in the first place!
In the video, Hope Bagozzi, Director of Marketing for McDonald’s Canada is shown answering a consumer’s query about why the burger looks different from what is promoted in the ads. In doing so, the viewers are taken behind the scenes to a photography studio to see what goes on there during a promotional campaign.
It is an uncanny marketing strategy where McDonald’s tell how their product is different from the promoted material. You get to go behind the scenes and see what goes on while a photo shoot takes place. How a burger is made to look yummier and irresistible for the consumers.
Not bad if you over look the health hazard these yummy burgers cause.
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