An action something like a hug can be a symbol or gesture of courtesy, affection, love and warmth. All things that are completely intangible and abstract in nature. What can possibly make them more tangible? A free Coke. Sounds funny? Well, the video might help you understand.
A Coca Cola vending machine present in the National University of Singapore provides you with a beverage without any money. All you have to do is to do what it tells you to. The message as written on the machine says ‘Hug Me’. You hug the machine and you are served with a drink.
Coke has always been known as the champion of marketing, predominantly because of the innovative ideas it has introduced in the industry. And with Diet Coke hiring Jean Paul Gaultieras their creative director, the designer who is known for the infamous cone shaped bra worn by Madonna, the beverage king is likely to stun its competitors more often.
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