HBO's fantasy series "Game of Thrones" attracts millions of views with its depiction of the stories of civil war and banishment. Now the cast wants to cash in on their mega fame to raise awareness about real world problems.
A new campaign, Realm To The Rescue, is releasing public service messages featuring the cast of “Game of Thrones” requesting support for the International Rescue Committee, a relief organization working in aid of refugees.
The ads are available to viewers online on social media platforms, YouTube and the charity’s own website.
The spots also will run during the sixth season of GoT, which kicks off on April 24, all with the hope of raising $1 million. The campaign is also going to be on Omaze. com, a fundraising platform, where people can donate a minimum of $10 to the International Rescue Committee.
Those who participate, will automatically enter into a drawing to win two tickets to the season premiere. Moreover, they can also donate other amounts and receive show merchandise.
“It brings a fictional story of displacement and conflict to a real-life one and hopes viewers will be prompted to donate,” said Katherina Rosqueta, executive director of the Center for High Impact Philanthropy at the University of Pennsylvania. “And it’s bringing the cause to the audience, rather than the audience to the cause.”
The campaign is cashing in on the popularity of the series. The trailer of the sixth season garnered 32 million views just 24 hours after it appeared online.