The Visha Hindu Parishad (VHP), a right-wing non-governmental organization in India, has recently launched a line of beauty products containing two very special ingredients – cow dung and gau mutra (cow urine).
Though many would go white in the face just reading this, gau mutra, or cow urine, has been known for its near miraculous health benefits in India and has been used in Ayurvedic medicine (alternative traditional Hindu medicine) for centuries..
As VHP leader Venkatesh Abdeo puts it, “The use of gau mutra in medicines and beauty products will help farmers and prevent them from selling cows. Ayurveda talks about use of cow dung to prevent pimples. But people are reluctant to use dung, which is why we are making beauty products out of it.”
“People do not need to worry about the smell because we have removed most of that as part of the production process,” he adds.
He doesn’t stop there though, “We even have medicines using various compositions which are useful for cancer, heart diseases and other ailments. We make 48 medicines and have taken eight international patents so far. It is just promoting Ayurveda in different form,” Mr Abdeo says.
Apparently India’s alternative beauty and health industry has even hit the local scene with a cow urine drink called Goloka Pay, a cold drink concentrate laced with distilled cow urine-incited as well as inspired by Hindu spiritual leader Baba Ramdev’s vocal disdain of Coke and Pepsi.
The VHP beauty products include a beauty soap made with gau mutra, aloe vera and almond oil, a shower gel made with cow dung ash and a moisturizing cream containing beeswax and distilled cow poo, among others. Mr. Abdeo assures potential clients that these products are pure, natural and better than anything else available on the market right now.