Move Over #IceBucketChallenge, The #TacoOrBeer Challenge Is Here

Unable to wrap her head around the link between ice-water buckets and ALS, this reporter started a campaign of her own.

Pro-abortion rights reporter Andrea Grimes saw just as many ice bucket challenge videos for ALS awareness on her timeline as the rest of us, but try as she might, she couldn’t connect the dots between the two.

So she came up with a campaign of her own, called the #TacoOrBeerChallenge.

“What do ice buckets have to do with ALS? I don’t know. What do tacos and beer have to do with abortion? I don’t know that either,” Grimes wrote. “What I do know is that eating tacos and drinking beer is more pleasurable than getting doused with ice water, and that lawmakers around the country are passing increasingly restrictive anti-abortion access laws.”

The campaign started out as a joke but has really picked up.

But then not everyone agrees:

However, abortion is an issue Grimes feels strongly about. “Because abortion stigma is real, I know it can be hard to make that first abortion fund donation. It’s one thing to support abortion in theory, and a whole other thing to actually help pay for someone else’s—a total stranger’s, most likely—abortion. There’s a strong cultural narrative that tells us people who get abortions are bad, irresponsible, or cruel. That they are undeserving of care and understanding. That they are confused or heartless,” she says.

“Abortion is common. Abortion is normal. And abortion is safest when it is legal and accessible—something abortion funds help to ensure in an increasingly hostile political climate,” she goes on to add.

Regardless of her stance, the success of her campaign just goes to show how virulent things can get on social media. By that virtue alone, issues can either work for or against the purpose.

One of the downsides of things picking up hype on social media is "armchair activism." It is a fast developing culture that cushions egos and consciences into believing that we're is doing some good without any actual action (or, often, result.)

Nevertheless the ice-bucket challenge has raised more than $41.8 million, proving that things can work both ways as long as campaigns are planned well and have an end goal in sight.

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