Check Out Jamaica’s Catchy Approach To Fighting Zika

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Soon after the Zika virus arrived in Jamaica, the country used an unlikely but epic weapon to fight it. Hint: It’s Bob Marley’s legacy.

Jamaican health officials are now using their nation’s catchy musical genre to fight against Zika, a mosquito-borne virus that has spread through South America.

The country’s Ministry of Health released a reggae song in a PSA video titled, “We Nuh Want ZIKV,” sung by obstetrician/gynecologist Dr. Michael Abrahams.

The song encourages Jamaicans to get rid of stagnant water by using bug spray to “mash up all mosquito-breeding sites,” and to “go hard” against the virus-spreading flying insects.

The video also gives a “shout out to pregnant ladies” to protect themselves.

Read More: What You Need To Know About The Zika Virus

The World Health Organization says the Zika virus could infect as many as 4 million people in the Americas.

Although, Jamaica has so far confirmed only one case of Zika, the government is telling women to delay getting pregnant for the next six to 12 months because of a possible link between the fever and the birth defect microcephaly.

The country is employing the song as a public service announcement on radio, television and in movie theaters as well.

Recommended: World Health Organization: Zika Virus International Health Emergency

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