In the video above, husbands get on stage in Tokyo to loudly declare their affection for their wives ahead of "Love Your Wife Day".
These Japanese men weren't waiting for Valentine's Day to declare their devotion to their spouses.
January the 31st is "Love Your Wife Day" in Japan and participants got a free bunch of flowers for publicly proclaiming their affection ahead of the month-end celebration.
But there were those for whom true love remains slightly flawed.
"Sachiko, I love you! I'd love you even more if you lost weight!" shouted Kentaro Takahashi, a 26-year-old participant.
(He may need more than flowers to mend that.)