The Kardashian sisters are launching Khroma Beauty in November.
The Kardashian sisters are pretty intent on cornering the women’s market.
Kim, Khloe, and Kourtney are counting on consumers wanting to emulate their cosmetic looks now that their Khroma Beauty line is set to launch in early November, according to their Facebook page.
The line will sell all the tricks on getting signature Kardashian looks: long eyelashes, dewy skin and glossy lips.
Expect Kardazzle Compacts with mascaras and lashes and other assorted kits in time for the holidays.
The brand will attempt to “resonate strongly with multi-ethnic women of all ages who aspire to the Kardashian style of beauty,” according to a press release for the cosmetics line.
The three sisters had a hand in everything from the design to the forumas, according a statement from Boldface, its Santa Monica-based licensing company.
"Makeup plays such a huge role in all of our lives, whether we're on camera, at a shoot glammed up or just keeping it natural day to day and it's a dream come true to be able to create our own line of products to share with you guys. We can't wait!" Kim Kardashian wrote on her blog in June.
The Kardashians already have a line of nail polishes with OPI -- each lacquer color is named for a member of the reality TV family.
They also sell denim, home, apparel, lingerie, eyeglasses and handbags through their Kardashian Kollection at Sears.
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