It seems Chinese Children are not interested in celebrating their birthdays at amusement parks or movie theatres. Instead, over 2,500 Chinese children celebrate their birthdays each day at Kentucky Fried Chicken!
This news is the most interesting tidbit from a Yum! Brands sales report. Yum! owns KFC, as well as Pizza Hut, and Taco Bell. The report is intended to showcase the increasing popularity of KFC – and fast food in general – in overseas markets such as China. In 2004, a Chinese marketing analyst stated, “Fast food appears to have become a staple of diets in China, as it is now in many other Asian Pacific countries.”
It seems this Eastern love for fast food has only increased in the past decade. The reason for this increase in sales is due to Chinese customers spending less time at home. China’s economic surplus has also made fast food, which is pricier than home-cooked meals – more enticing for busy Chinese workers.
But what about all those Birthday parties? Nearly a million KFC parties a year is something you wouldn’t expect from any country, let alone China. This insistence on KFC parties may simply be a fad in the country, but if these KFC parties are here to stay, it says a lot for the attraction of delicious fried chicken.
What does one even do at a KFC party besides eat? Do you think the birthday boy or girl takes pictures with a fake Coronel Sanders? This report leaves so many questions unanswered.