Publishers want their magazines to fly off the stalls and there seems to be only one way to do it; put the skinniest, sexiest and sultriest women in provocative poses on the cover.
As Meenakshi Gigi Durham , author of The Lolita Effect puts it, “No one stops to question why boys are never the objects of the gaze; why, if being on display is so empowering, males don't embrace this form of sexual expression, too.”
Even back in the days of the Wild, Wild West, tobacco packets had images of naked women lined inside.
Woodbury’s put a nude woman on their cover as far back as 1936.
Thanks to practices like these, we are used to seeing women as objects and let’s face it – sex sells.
"Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity," says none other than the great designer Calvin Klein.
But every once in a while, we see covers with women who are a lot more than just sex symbols; who have made something of themselves, fought tough battles and are an inspiration for others.
Here are 10 of them: