Matthew McConaughey is surprising many with the release of his new clothing line called JLK (Just Keep Livin). It comes as a surprise since McConaughey is known for not wearing much, if any clothing at all. The Magic Mike star will be launching his men’s clothing line this spring.
What would inspire Matthew McConaughey to take a stab in the fashion world? According to ABC News, McConaughey wanted to “design clothes that could take a man from the jungle to the Opera.” On a more serious note, McConaughey was inspired to create and call his clothing line “JLK (Just Keep Livin)” in honor of his late father.
In an interview with WWD Matthew revealed: “In 1992 my father moved on and Just Keep Livin came to be. It was about keeping his spirit alive and remembering the things he taught me.” The tag line is a “compass for me, and is how I approach life.”
Matthew also began the Just Keep Livin Foundation. According to JKLivinfoundation.org, it is a charity whose mission is to empower high school students to lead active lives and make healthy choices to become great men and women.
Will you be purchasing Matthew McConaughey’s clothing line? Let us know what you think in the comments below.