British supermodel Naomi Campbell strutted down the runway in Singapore on Friday for Digital Fashion Week.
Campbell said that although it's her third visit to Singapore, it was her first time on the catwalk in the city state.
The fashion week is set to bring the latest fashion to consumers in real time, and on-line viewers worldwide are able to watch the runway show live and make instant purchases. Organizers said purchases would reach the consumers in about four to six weeks.
Campbell said she hoped one day that buying clothes hot off the catwalk would be the norm worldwide.
On Friday, she walked for Singaporean designer Zen Chi.