All Old Navy wanted to do was announce a big sale. But when Twitter trolls spotted the ad, the racist vitriol started spewing in response to Old Navy’s post.
It all started when the retail giant offered a 30% discount to its customers in a tweet, featuring a smiling interracial family.
It didn't take long for keyboard racists to attack the ad, with many “accusing” the company of promoting miscegenation, an archaic term used to define sexual relations or marriage between two people belonging to different races.
@OldNavy Absolutely disgusting. What's next? Gender neutral bathrooms? Pedophilia acceptance propaganda?! Never shopping here again.— M (@RousetheMasses) April 30, 2016
My family and I will never step into an @OldNavy store again. This miscegenation junk is rammed down our throats from every direction.— Cultural Combat (@CulturalCombat) April 29, 2016
At one point, Old Navy even replied to an “outraged” Twitter user in order to understand the reason of their negative reaction to the new ad. The exchange ended as one would expect:
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Fortunately, the hate didn’t last long as interracial couples took to Twitter and defended Old Navy’s new ad with their inspiring stories and family photos.