From an alluring dusky brown to a pale, ghostly white – that is what has become of Cameroonian pop star Dencia’s complexion. And to think she had a choice in the matter.
Dencia endorses a line of products called Whitenicious that is supposed to remove dark spots and effectively lighten skin in just seven days.
She does not agree with the flak she is getting for endorsing a skin-lightening product. The pop star believes she is not encouraging girls to change but rather giving them what they want.
In fact, she claims that the cream is intended to remove dark spots, and that it is out of her control if customers use it to whiten their entire skin.
There is, however, a remarkable difference in her own skin color in recent weeks. Regardless of whether makeup and Photoshop is involved, the marketing gimmick has worked and the product is flying off the selves.
”'I was never that dark in real life... And guess what? I don't even care because [critics] are bringing me business, she boasts.
Dencia has been contacted by the Oprah Winfrey Network (OWN) for an interview on the same subject.
She even took to her Twitter earlier this month against Oscar winning Lupita Nyong’o’s speech on beauty.
During her speech, Nyong’o read a portion of a letter she received from a dark-skinned girl who revealed she was inspired by the actress to love her skin tone and not buy Whitenicious skin bleaching cream. Nyong’o told the crowd that the letter reminded her of a time when she too “felt unbeautiful” but how her outlook had changed since.
Dencia claims the reference to the letter was made up.
Someone in lupita Nyaongo's camp reached out to me and Told me the wasn't any letter,Lupita & her Pr made that up (How Sad) smh— Dencia (@IamDencia) March 7, 2014
Whatever the case may be; it is disturbing to see such a trend existing and being promoted.