The new commercial for the Super Bowl 2013season features a rather glum teenager who is unhappy going to his senior prom without a date. When he is about to leave his father lets him drive the new Audi S6 which helps him gain confidence with every mile. With all that positive energy inside him, he arrives as a totally changed person at his Prom.
Car companies try to come up with ads that are packed with power and speed. ‘Bravery. It’s what defines Us’ is the tag line of the commercial which fits well with the whole spirit of the Super Bowl season.