Almost eleven months ago, Adam Smith, a young chef, didn’t just want to open another restaurant round the corner of the street. He wanted to start a movement, a campaign to help save food waste.
And that is exactly what he is doing these days via “The Real Junk Food Project (TRJFP).”
His “pay as you feel” café which was established last year in December in Leeds, England, offers delicious gourmet meals made from ingredients dumped by the city's various food establishment.
Not only that, his brilliant idea has inspired around 47 other cafés worldwide – Los Angeles and Brazil, Warsaw and Zurich – to serve meals prepared from discarded food.
So far, Smith and his TRJFP team has fed over 10,000 people on 20 tons of unwanted food, raising over £30,000 ($47,000) in the course of almost a year – truly an incredible feat.
“1 billion people worldwide are officially malnourished and/or food insecure, yet as a global nation we discard over 1.3 billion tons of food per annum,” states TRJFP.
“Food insecurity affects each and every one of us at some point in our lives, and with the recent debates over 'Heating Vs Eating', the need for access to food is more important than ever before.”
As far as the unique concept of payment is concerned, one of the cafe's directors Connor Walsh says:
“The pay as you feel concept makes people think about what is offered and what they think it is worth. We like to think if somebody has a little more money they might pay a little more.”
“But if a person did not have the means to pay we are not going to not serve them, if they are hungry we are going to give them food.”
If only all restaurants decided to function this way.