Real Size Women Are The New Faces Of Kellog’s Special K Cereal

Image from: specialk.com

Kellogg’s is replacing its Special K slender models with plus-sized ‘real’ women in an effort to encourage a more positive attitude to bigger body sizes.

The news does not come as a surprise keeping in mind the emerging trend of acknowledging and appreciating more and more women with real-life bodies rather than the size-zero ones. It is the bold steps of magazines like ‘Glamour’ and Plus to adorn woman who have more life-like bodies on their covers.

Images from You Tube

The first plus-size catwalk show was held in New York in 2010 and it was in September 2011 that Robyn Lawley ruled the cover of the Australian Vogue.

Image from You Tube

Image from You Tube

They have not always been accepted that easily though. Controversy flared over the initial refusal by ABC and Foxto run an ad for lingerie from Lane Bryant, the maker of clothes for plus-sized women.

Image from You Tube

Tara Lynn sizzled in the Hips and Curves Plus Size Lingerie ads.

Image from You Tube

As did Whitney Thompson as the cover girl for CoverGirl

Image from You Tube

But there is a long way to go yet. People have yet to fully accept women with normal body shapes rather than the size zero versions they are used to watching. There is also a need to make sure the efforts for a positive body image do not back fire in to promoting obesity and un healthy trends in the name of embracing the curves! There is a dire threat of that. So the need of the day would be to portray a positive body image drawing a line at a healthy body versus not only a skinny-to-the bone but a flabbily unhealthy one as well.