It’s not just the United States; mistreatment and abuse of force has earned law enforcement agencies a bad reputation among the people they serve pretty much all over the world.
In order to bridge this trust gap, authorities in Russia have come up with a brilliant new plan.
Announced by the Interior Ministry as part of celebrations for Mother's Day – which was observed on Nov. 30 – Russian cops were asked to upload selfies with their mothers on the Internet.
They were required to wear their uniforms in the photos and were also instructed to include a greeting for their mothers.
Alexei Navalny, an opposition leader, also tweeted an image of what appeared to be a document encouraging all police officers to actively take part in the campaign.
???????????. ????, ??? ?? ???? pic.twitter.com/5o0SxvmFUZ— Alexey Navalny (@navalny) November 25, 2014
More than 2,000 entries have been submitted by officers across the country and many of them have been published in an online gallery.
"These are very gentle and warm selfies in which officers record themselves with the people dearest to them – their mothers," the ministry states on its website. "Maternal support is very important, especially for young officers who are just embarking on the profession."