Would you trust this beautiful women with fresh-baked cookies? You shouldn't!
- What is the name of the street where you grew up?
- What's the name of your first pet?
- Please enter your mother's maiden name.
If you want to set up a private social media account or need to change the log-in for a bank account, these types of questions are used for password security across the web. Everyone knows to keep that info safe and secret, right? Ummm...not so much.
An artist in New York tested out whether strangers on the street would give away a fingerprint, their mother’s maiden name or a partial Social Security number. The prize? A homemade cookie.
You're probably thinking, "No way would that work!". But it did. 380 New Yorkers gave up sensitive personal information for cookies that don't even sound that delish. "Chocolate Chili Fleur de Sel" and "Pink Pistachio Peppercorn" were a few varieties.
The eye-opening data giveaway experiment was part of a performance art piece by artist Risa Puno. She was shocked that folks seemed more interested in social media sharing than personal privacy. One participant tweeted:
Puno won't say what she's going to do with the answers. She says she's considered destroying it but said the disclosure forms are "precious artifacts of what people are willing to do. I kind of want to hold onto them forever."