Gastronomic voyeurism, or watching people eat online, is the latest craze in South Korea, Reuters reports.
Park Seo-yeon lays a Korean feast in front of her computer. Then she turns on a video camera, she eats, and thousands of viewers watch her.
This is the latest fad in South Korea -- gastronomic voyeurism - in a country with one of the best internet connectivities in the world.
Park, known as "The Diva," broadcasts herself eating in her apartment for up to three hours every day.
Viewers can chat with her, or send virtual balloons, that translate into cash.
She earns more than 9,000 US dollars a month, doing this and has quit her job at a consulting firm.
"People enjoy the vicarious pleasure with my online show when they can't eat that much, or don't want to eat food at night, or are on a diet," said 34-year-old Park.
There are about 3,500 people in South Korea doing such online programmes, some sponsored by restaurants.
Some say it makes eating alone feel less awkward.
"It feels as if I am eating that much food with her. I think that's what the show is about. And probably, it's comforting for people who eat alone," said a 26-year-old viewer of The Diva's online dining show.
In South Korea, one-person households could comprise one-third of the population in 15 years, the fastest rate among developed countries.