The Gluten-free fever seems to be running high in marketplaces these days. Everyone is on a gluten-free diet regardless of the benefits of the substance. The common sentiment behind the avoidance of gluten is not based on scientific findings but ill-advised sentiments such as, ‘it says it’s something free so it must be healthy.’
Asap Science has made in attempt to bust the gluten-free myth in this latest video which has gone viral on YouTube. The video explains that gluten is a protein composite commonly found in foods processed from wheat, barley, rye, and related grain species. The narrator then goes on to explain how the only people sensitive to gluten are the ones with celiac disease.
The myth of the non-celiac gluten sensitivity (NCGS) – which means that about 99% of population without celiac disease might also be gluten sensitive – was reinforced in March 2011 when Peter Gibson, a professor at Monash University, Australia, published a study blaming gluten for causing gastrointestinal distress in patients without celiac disease.
However, Gibson himself had reservations about his earlier findings, so he conducted a second, more careful, study and ultimately concluded that that gluten wasn’t the culprit at all. The cause was likely psychological. According to Gibson, “in contrast to our first study… we could find absolutely no specific response to gluten."
The gluten-free fad diet then went on to enjoy massive popularity as products worth $10.5 billion sold in 2013, a figure estimated to hit $15 billion by 2016.
A comprehensive New York Times article on the subject quoted Harry Balzer, vice president at the market research company NPD Group, as saying, “I see this as part of the current American concern with digestive health, which is also responsible for the yogurt boom. About 30 percent of the public says it would like to cut back on the amount of gluten it’s eating, and if you find 30 percent of the public doing anything, you’ll find a lot of marketers right there, too.”
What America needs more than ever right now is to be idiocy-free, not gluten-free.