Ever since the Islamic State (ISIS) launched its murder spree in June, the focus of the international media has been on their atrocities. As of this moment, the militant group has killed 5,500 innocent people, according to a report by The New York Times.
But in addition to the rising death toll in Iraq and Syria, ISIS is responsible for another completely unique kind of destruction all over the world.
Businesses that share their name with ISIS have reportedly suffered irreparable damage over the past few months. Their brand value has gone down and customers are reluctant to deal with them, even though they are in no way associated with the notorious ISIS of Iraq and Syria.
Here are five such businesses that are paying for ISIS' carnage.
ISIS Group Australia
The Australian construction company is considering changing its name after 25 years in the business due to its workers being mistaken as terrorists by the public. The company has told its workers not to wear their branded uniforms so as to limit drawing attention, but it doesn't seem to be working.
"In recent weeks we have instructed our workers to stop wearing ISIS-branded clothing and are also in the process of scaling back on-site branding to limit attention from misinformed people and ensure the safety of our employees," ISIS Group Australia's CEO Michale Barnes said. "We are upset that what we stand for is becoming eroded by the Islamic State."
ISIS Equity Partners
The U.K.-based private equity firm ISIS Equity Partners recently announced that it will soon change its name to rid itself of the stigma that the terrorist group created for them.
“Given ongoing events in Syria and Iraq, it will come as no surprise to you to learn that we have decided to change our name," stated the group's managing director Wol Kolade on Monday. "We are no longer prepared to share it with a terrorist organization. The group hasn't settled on a new name yet."
Isis Mobile Wallet
AT&T, T-Mobile and Verizon's joint venture needed a rebranding long before the Islamic State started slitting throats. In a way, ISIS did them a favor, as now ISIS Mobile Wallet is known as Softcard.
Michil Gadalla, owner of this New York-based shisha café, told the NY Daily News last month how customers have started looking at his four-year-old business differently since ISIS reared its ugly head in January. The fact that he is of Arab descent doesn't help his cause either. But despite the weird looks and WTF reactions, he isn't going to change ISIS Hookah Lounge's name because of the cost associated with it.
The Institute for Science and International Security (ISIS)
This nonprofit organization has so far resisted the obvious urge to rename itself, instead insisting that the media should refer to the terrorist group as ISIL so that brands like them could breathe easy. They've certainly got a point. But then, what about organizations that abbreviate to ISIL?