How do you get blood stains out of a clown suit? #AskJPM
Do you have a secret jail in your offices so your executives get at least one chance to see the inside of one? #AskJPM
These are two of thousands of celebrated tweets sent out to JPMorganVice Chairman Jimmy Lee on career advice and leadership.
After having an ill-informed epiphany that blindly engaging with Twitter users is good for business, JP Morgan Chase’s PR staff rendered themselves a corporate punching bag on Wednesday and what followed was hilarious.
More than 24-hours later, Twitter users are going a bit deeper and reflecting on the hilarity that ensued when JPMorgan opened the floor to:
The question is not how funny JPMorgan’s Twitter debacle was but what does it mean?
Ironically, JPMorgan Chase assisted Twitter go public last week but the social media giant failed to return the favor.
Journalists, intellectuals, executives and ordinary twitter folk have their own take on what happened to JPMorgan the morning the bank made the colossal mistake of not understanding social media today.
Does it underscore future attempts by CEOs and other leaders to engage on Twitter?
Does it show ‘pit falls’ in social media?
Are the folks at JPMorgan dinosaurs or just stupid?
It is more likely that the bank did not realize that twitter is not some communication platform where you can reach out to ‘young people.’ It is more sophisticated than that and therefore needs to be managed. Only a Twitter user can understand that.
These are just some of the questions being posed with the ‘best hashtag ever’ #AskJPM
Here are some twitter reactions more than 24 hours later.
Strategy is everything for those who think they can dabble in social check out the latest corporate lesson for JPMorgan just #AskJPM— Karin Hanna (@luvyaa) November 15, 2013
How could someone climb the corporate ladder so high and still be so naive about something so simple as Twitter? #AskJPM— Chance M. (@HeavyCeee) November 15, 2013
Do sociopaths have a secret handshake? #AskJPM— Goodjobguru (@GoodJobGuru) November 15, 2013
"How do you get blood stains out of a clown suit?" -- best tweet in #AskJPM Clearly, there's a lot of love out there for JP Morgan.— Susan Orlean (@susanorlean) November 14, 2013