New policies floated on Sunday suggest Britain's Prime Minister David Cameron could respond to a mid-term election defeat by seeking to win back right-wing voters, despite a pledge not to lurch to the right.
Cameron's Conservatives were beaten into a humiliating third place on Thursday in a vote for the vacant parliamentary seat of Eastleigh by the right-wing, anti-EU UK Independence Party (UKIP). The seat was won by Cameron's pro-EU, centre-left junior coalition partners, the Liberal Democrats.
Conservatives fear that if Cameron does not shore up his right-wing base, UKIP could split their vote and stop them from winning a majority at the next general election in 2015.
The result piled pressure on Cameron from party members who want him to ditch policies such as legalizing gay marriage and promoting clean energy, and focus on traditional Conservative themes such as tax cuts and fighting Britain's corner in Europe.
"The battle for Britain's future will not be won in lurching to the right," Cameron wrote in an article published in the Sunday Telegraph newspaper. "So tacking right or left is not an option. And neither is abandoning the course we're on."
Cameron said his government would stick with key policies such as cutting the welfare bill to reduce the deficit, curbing immigration and reforming education.
But front-page articles in three Sunday newspapers suggested that despite Cameron's words, his party was responding to the Eastleigh by-election by putting forward policy proposals with right-wing appeal.
The Sunday Times reported that Cameron and senior ministers were working on plans to limit new immigrants' access to the taxpayer-funded National Health Service, which currently offers free healthcare to everyone living in Britain.
The Sunday Telegraph and the Mail on Sunday reported that senior Conservative ministers also want the party to pledge that if it wins the 2015 election it will reduce or cancel the power of the European Court of Human Rights (ECHR) to rule on British cases.
"It's clear David Cameron's response to his disastrous result in Eastleigh is a big lurch to the right," said a spokesman for the opposition Labour Party.
"He is a weak prime minister who is caving in to the demands of the right-wing MPs (members of parliament) in his party."
The ECHR proposal echoes a theme central to UKIP's message to voters: reclaiming British sovereignty after what it sees as decades of encroachment by European institutions.
Cameron had already promised an "in-out" referendum on Britain's membership of the EU by the end of 2017 if the Conservatives win the next election. But the Eastleigh result suggested that may have failed to neutralize the UKIP threat.
"Jam tomorrow, that's what we keep hearing from the Conservatives - promises about what they might do if they win the next general election," UKIP leader Nigel Farage said in an interview on BBC television on Sunday morning.
"I think the real problem that the Conservatives have got isn't UKIP. The real problem they've got is their own supporters look at a Conservative Party that used to talk about wealth creation, low tax, enterprise. It now talks about gay marriage and wind farms," he said.