PHOENIX - A pro-Latino Super Pac kicked off a big TV ad campaign against Mitt Romney in Arizona by linking him to Sheriff Joe Arpaio and Governor Jan Brewer.
The goal: turn Arizona from a red state to a blue state. The ad will be running in English and Spanish.
It attacks Mitt Romney's stance on immigration, and it comes from a Super Pac called Pac Plus, which is not connected to the Obama campaign.
"What Romney thinks of us" -- the ad begins. Then you see a looming shadow, then a wall.
Audio of Romney comes on saying, "They have no skills, no education, they're looking for a free deal."
Then the ad links Romney to Sheriff Joe Arpaio and Governor Jan Brewer:
Brewer: "I am going to publicly endorse Mitt Romney," she said earlier this year.
We showed the ad to Beatriz Miranda in west Phoenix. She is leaning towards Obama.
"I would like to have a president looking for the best and our rights and the best for the students, the population, the whole population," she said.
The ad has its critics, Republicans who say immigration is not that big an issue to Latino voters.
"The most important issues for Hispanics in Arizona are jobs and the economy," said Shane Wikfors, Arizona Republican Party.
"In fact immigration is at the bottom of list or not even on the list, so what you are seeing is an attempt to wedge an issue."
But don't say that to Dee Dee Garcia Blase, who checked out the ad too. She started Somos Republicans -- "We Are Republicans."
But this Latina Republican-turned-Independent is saying no to Romney.
"Right now because of people like Jan Brewer and Russell Pearce, what do you expect Hispanic Republicans to do? We are utterly disgusted with Mexicans, Mexican Americans being demonized."
Arizona is the first state Pac Plus has run an ad.
The group believes Latino voters are crucial this election season and is also focusing on California, New Mexico, Texas, Georgia and Ohio.