Apple Inc. has pulled out of this year's GOP Convention where the Republican Party will reveal its candidate for the 2016 presidential elections.
The reason: Donald Trump.
The tech giant has pointed its finger at the presumptive Republican nominee's controversial comments on immigrants, minorities and women to justify its choice, according to Politico.
This is an important (and hopefully a trend-setting) move from Apple. If one of the most influential companies in the United States has decided that it's not worthwhile to support the foul-mouthed billionaire, many other heavyweight donors will be pushed to reconsider their allegiances as well.
At least that's what advocacy group Colors of Change PAC thinks.
In a statement, its spokesperson Rashad Robinson said, "The Apple news raises the bar for other corporations. Not only has Apple declined to support the Republican National Convention, but they’ve explicitly told Republican leaders that Trump’s bigoted rhetoric is the reason that they’re sitting out. This is what real corporate responsibility looks like.”
Although this news caused ripples in the public sphere, it is not entirely surprising. Earlier this year, Trump had rallied for a boycott of Apple when the company refused to crack the iPhone of a San Bernardino shooter.
Moreover, Apple is not the only company to have pulled out of the costly convention. Hewlett-Packard, a staunch supporter of the Republican Party, is also not so sure of its leanings anymore, as the software company will not be donating any money to the convention either.
Coca-Cola, which donated $660,000 to GOP alone in 2012, will bestow $75,000 to both parties' conventions this year.
Wells Fargo, UPS, Motorola, JP Morgan Chase, Ford and Walgreens, all of which contributed to the 2012 GOP convention, have also announced the companies won't play a role in the July convention, according to Bloomberg.
All, however, is not lost for the GOP — or so the spokesperson for Cleveland host committee, Emily Lauer, insists.
“While the media’s focus has been on those who aren’t participating, what continues to be looked past is the fact that the Cleveland Host Committee continues to make forward progress in our fundraising efforts through the participation of more than 100 donors,” Lauer said.
The Republican Party has already raised 90 percent of its target and has raised money at a faster rate than in 2012, Lauer elaborated.