An Egyptian telecom tycoon and politician Naguib Sawiris and a French-Tunisian movie mogul Tarak Ben Ammar have come up with an interesting and a unique film project worth almost 100m Euro ($129m). The partnership focuses towards showcasing new talent from the Arab world for local and international audiences.
This is a positive step taken by Sawiris and Ammar to introduce talent from that region of the world which is plagued by incomplete revolutions and civil conflict. Out of the two businessmen behind this first-time-ever venture, Ben Ammar is probably the one with more experience with movies. He owns Nessma TV in Tunisia and bought the ONTV network from Sawiris last year.
This project is being regarded as a landmark deal because this is the first time ever that two very influential people from the Arab world are aspiring to change the ‘oppressed’ image of the region through an unlikely medium, the movies. They are willing to invest in the conflict-stricken countries just to get talent out of the pit of anonymity and by doing so through movies, however challenging it may be, is indeed commendable.
The first project of the partnership is going to be a thriller movie called “Beretta” which is going to have a female lead. It’s just as amazing as the project itself. It will be written and directed by Sophia al Maria who is a Qatari filmmaker.
The deal brings in a lot of hope for the Arab World in terms of cultural (and political) change given the political situation in most of the countries in the region. This will be a great opportunity for the Arabs to get their talent acknowledged on an international platform for a wider audience.
We wish both Sawiri and Ammar the best of luck for their endeavor.