It seems BlackBerry Limited now has a solid marketing strategy to go with its latest BlackBerry Passport phablet.
The Canadian phone manufacturer has introduced a new trade-in program which – at least in theory – would allow it to rake in some of Apple's customers.
BlackBerry will buy iPhones for $550 – provided that the customer then purchases its Passport phablet. Those Apple fans who upgrade their iPhones to BlackBerry Passport could get as much as $400 along with a $150 Visa Prepaid Card.
It's a limited time offer scheduled from Dec. 1-Feb. 13. The offer allows customers to do this with the iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, and iPhone 6 devices, and the company says it will base the valuation of the device on their condition, make and model.
Trade-in programs like BlackBerry's are nothing new in smartphone industry. Microsoft previously used this tactic on several occasions to break Apple's stranglehold on the U.S. market. But the max the Windows maker ever offered for iPhones is $350, which is why BlackBerry's program is so much more appealing.
Although a bold move, it can backfire if a system abuser bulk exchanges older iPhones for newer Passports with the intention to resell.