His groan-inducing politics and limited understanding of science are things we’ve grown to expect, but Republican and Louisiana governor Bobby Jindal’s out-of-the-box spin on presidential announcement videos has left us scratching our heads and laughing emptily.
I had to tell a few people first. But I want you to be next. I’m running for President of the United States of America. Join me: http://www.bobbyjindal.com/announcement/Posted by Bobby Jindal on Wednesday, June 24, 2015
Jindal posted a clip of his breaking the good news to his kids today, and there’s a myriad of reasons why this marketing moves makes us cringe in the way of our worst high school memories.
- "Candid" Camera
The video is made to look like it was a candid and spontaneous recording of a genuine family moment, as opposed to a staged interaction from a questionable camera angle. At least reality television are upfront about their phoniness. We expect Jindal wants us to think of him as a real-life family man with real-life family. Which we believe, because:
- His Kids Are Obviously Bored By Him
You would you be, too, if your dad had pulled you away on a nice summer day and told you sit pretty for the camera. Your kids echoing your 31% approval rating isn’t the best look.
But it’s possible that the kids weren’t even told that they were to be the hapless props in their father’s campaign. In which case, we’re impressed that they mustered the iota of enthusiasm they did. Kudos to thumbs-upper, Shaan Jindal.
The only thing that would make the picture/sound quality of this video worse was if someone had been holding their cell phone vertically. Most of the interchange is inaudible, and the rest sounds like it’s being broadcast through a fish.
Hiring a captioner would have been a sound idea, since the cc YouTube generated for the occasion contains some questionable moments.
“I’ll like that she like buttock”
“you want to talk or you have a pokemon”
- Talk About Your Policies, Dude
Reflecting on your past family-wide travails in Iowa is not interesting to the rest of us. Bobby Jindal appears to be buying into the narcissisms of the Kardashian era.
Also worth noting that this is one of SEVEN videos that Jindal’s uploaded to his site in honor of his campaign. That’s a social media faux pas if we’ve ever seen one.
Wow this is a dull promo for the new Paranormal Activity movie: https://t.co/mdyLMZgkyo— Marin Cogan (@marincogan) June 24, 2015
- Ill-Advised Word Choice
Now we’re not saying you should get your speech-writer to script out family time, but maybe don’t start your campaign announcement like you’re about to tell your kids their parents are getting a divorce?
“Mommy and daddy have something to tell you.”
Bobby Jindal telling his kids he's running for president sounds like the setup to a divorce reveal https://t.co/9JB8gRacwe— Marisa Kabas (@MarisaKabas) June 24, 2015
Also, “mommy” and “daddy”? In public? Give your kids a break.
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