If you are a junk food addict, this new junk food scare tactic might just give you a pause.
An Instagram account, going by the name Calorie Brands, is letting us know in no uncertain terms to what extent we ruin our diets by munching on a single crisp or licking a spoonful of Nutella.
Now, it’s a well known fact that junk food brands try their best to hide those irksome nutritional facts — for obvious reasons — through small script and by placing them at the back of the packaging.
But now, Alessia Mordini and Rodrigo Dominguez, two advertising students at the Miami Ad School in Madrid, swapped the script and replaced the flashy brand logos with calorie counts. Each altered photo is also accompanied by a witty (and in cases of food junkies, depressing) caption about why it’s a bad idea to indulge in these foods.
The numbers are like a punch to the gut.
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“Every nutrition fact in products gives the information in the little space behind the pack and it doesn't reveal the exact amount of the full product," the students wrote in an email. "We thought it would be interesting for the people to see how products would look like if the calories of the whole snack were shown as a logo.”
However, would displaying calorie counts on the front really make a difference in our food intake habits?
Calorie labels on their own have not reduced the amount of calorie intake by consumers who order junk food, research by the NYU Langone Medical Center reveals. Even so, the numbers will let consumers know what’s at stake when they are in the mood for a little snack.
The U.S. Food and Drug Administration has recently announced a revamp of nutrition labels to include more accurate serving sizes and daily recommended intake for sugar.
Considering how much portion sizes have increased in the last few decades, it’s a good thing Mordini and Dominguez plan to continue their calorie conscious campaign “for as long as they can.”