Cameron: 'Big Society Not A Fluffy Add-On'

David Cameron's speech coincides with the publication of a government paper promising more than £40m in additional support for the voluntary sector.

Cameron: 'Big Society Not A Fluffy Add-On' David Cameron's speech coincides with the publication of a government paper promising more than £40m in additional support for the voluntary sector.

He hopes this will kickstart donations of time and money after a decade of flatlining.

Mr Cameron is expected to say: "The Big Society is not some fluffy add-on to more gritty and more important subjects.

"This is about as gritty and important as it gets."

But Labour claim it is no more than "a gimmick".

And research commissioned for the voluntary sector suggests 78% of people simply don't understand the concept.

Nonetheless, today's government paper promises:

* A £10m social action fund to help promote giving and boost volunteering

* Prizes of up to £100,000 for solutions to volunteer challenges.

* And a £30m fund to bolster infrastructure organisations that support volunteering.

David Cameron's speech coincides with the publication of a government paper promising more than £40m in additional support for the voluntary sector.

He hopes this will kickstart donations of time and money after a decade of flatlining.

Mr Cameron is expected to say: "The Big Society is not some fluffy add-on to more gritty and more important subjects.

"This is about as gritty and important as it gets."

But Labour claim it is no more than "a gimmick".

And research commissioned for the voluntary sector suggests 78% of people simply don't understand the concept.

Nonetheless, today's government paper promises:

* A £10m social action fund to help promote giving and boost volunteering

* Prizes of up to £100,000 for solutions to volunteer challenges.

* And a £30m fund to bolster infrastructure organisations that support volunteering.

Sky News