Will Mark Zuckerberg’s Wounded Face Draw Attention To Kashmir?

It took an edited photo of Facebook’s CEO to turn the world’s attention toward the unrest that has engulfed Jammu and Kashmir for decades.

Since it’s usually easy for social media users to disregard the problems of total strangers, especially if they belong to a relatively lesser-known region such as Jammu and Kashmir, a Pakistani lawyer used Mark Zuckerberg’s face as click-bait for his message — and it worked.

Mohammed Jibran Nasir, along with other Pakistani civil rights activists, edited photos of the Facebook CEO and prominent Indian figures, primarily Bollywood celebrities, to draw global attention to the use of pellet guns by Indian security forces on Kashmiri protesters.

The faces included that of Indian Prime Minister Narendra Modi, Bollywood icons such as Shah Rukh Khan, Amitabh Bachchan, politician Sonia Gandhi, and cricket player Virat Kohli. The only non-Indian person featured was Zuckerberg.

"We are just amplifiers, the voice we are amplifying is of the Kashmiri People. We are glad that Kashmiris have responded positively and we are able to add even an iota to their strength we would consider our work done," Nasir stated, according to BuzzFeed.

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The photos were first posted on the Facebook page of the website, “Never Forget Pakistan.” While the photos are edited, the accompanying stories of atrocities are real.

Kashmir is a highly volatile region as far as violence is concerned. But the latest bout of unrest unfolded when Indian forces reportedly shot dead a popular 22-year-old rebel leader Burhan Wani on July 8.

Subsequently, protests broke out and since July 9, Indian army and police have killed at least 45 people and wounded dozens others, especially using pellet guns that can cause serious injuries, especially if the pellets come in contact with the eye.

Of those with severe eye-wounds in Kashmir, around 100 may lose their vision, according to local doctors.

Read More: Kashmir Plunged Into Violence As Indian PM Makes Grand Promises